About me
I’m Christel Koos, a digital transformation and AI leader with 10+ years of experience modernizing platforms, embedding automation, and driving adoption at scale. I help organizations turn complex challenges into practical, scalable solutions that improve how they operate and make decisions.
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My background spans AI enablement, digital strategy, automation, and global platform transformation. I’ve led enterprise initiatives in highly matrixed and regulated environments that connect systems, streamline operations, and deliver measurable business impact. I’m known for a hands-on, people-first leadership style and for bridging the gap between business and technology. I focus on building solutions that work in the real world and teams that feel empowered to deliver them.
AI Enablement, Automation & Digital Strategy
Led the adoption of AI and automation across global operations, embedding intelligent workflows, copilots, chatbots, and analytics-driven tools into everyday processes. Established governance and responsible AI practices while reducing manual effort and improving speed of decision-making.
Enterprise Digital Transformation & Platform Modernization
Delivered large-scale digital transformation initiatives across global, regulated environments. Modernized platforms, systems, and processes to improve efficiency, user experience, and overall business performance.
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Learning Platforms & Global Enablement
Designed and launched the organization’s first external learning management system, creating a scalable global learning ecosystem that improved engagement, supported compliance, and enabled growth across regions.
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Digital Education & Workforce Readiness
Built enterprise eLearning programs supporting over 100,000 users, achieving a 99% approval rating. Established scalable learning standards that improved consistency and readiness across global teams.
Digital/Web Experience & Go-to-Market Enablement
Led the strategy and execution of digital experiences across key business segments, including hands-on CMS development. Partnered with cross-functional teams to strengthen go-to-market efforts and deliver consistent, high-performing digital experiences.
Education
Webster University
MBA
MASTER OF BUSINESS ADMINISTRATION
August 2009 - June 2012
Northwood University
BBA
MARKETING & MANAGEMENT
August 2005 - May 2009
Experience
Founder & Director, AI & Digital Transformation
Koos & Co
Oct 2025 - Present
Lead AI strategy and digital transformation initiatives, helping organizations operationalize automation, modernize systems, and scale through intelligent workflows. Designed and deployed AI-powered automation and workflow solutions, reducing manual effort and improving operational efficiency. Built retrieval-based AI systems integrating business data and communications to enable real-time, context-aware decision support. Architected scalable digital ecosystems connecting CRM, operations, and marketing platforms. Built end-to-end automation workflows using OCR, data processing, and decision logic, reducing manual processing time and improving operational accuracy.
Senior Digital & Innovation Manager
Vallen
May 2025 - Oct 2025
Led AI and digital innovation across North America, driving modernization of eCommerce, automation, and digital operations. Designed and launched an internal AI Copilot integrating knowledge bases and workflows to reduce support and triage time. Built automation frameworks improving visibility, routing, and operational efficiency across teams. Directed cross-functional initiatives to align Vallen.com and Vallen.ca platforms and improve UX. Launched digital communication strategies to increase adoption and customer engagement.
Global Senior Digital Manager
Haemonetics
March 2016 - Jan 2025
Identified organizational challenges and implemented strategic digital solutions to drive value, improve customer experience, streamline systems, and foster a more efficient use of resources. Reinvented business processes, leveraging technology and AI, to digitally transform business performance. Led the strategy, development, and execution of digital technologies, projects, and marketing programs, with a focus on MarTech innovation and automation to enhance efficiency. Managed global digital initiatives, oversaw cross-functional teams and vendor partnerships, and leveraged data analytics to drive business insights. Additionally, collaborated with key stakeholders across commercial, legal, and compliance teams while managing department budget to optimize digital performance and growth.
Board of Directors
Project Pride
Nov 2023 - Oct 2024
Played an active role in advancing the non-profit's mission to foster inclusivity, advocacy, and community engagement. I collaborated with fellow board members to develop strategic initiatives, onboard digital solutions to maximize efficiency, enhance fundraising efforts, and expand outreach programs that supported the region's LGBTQ+ community. My experience included public speaking, event planning, stakeholder engagement, and working with local businesses and organizations to create meaningful partnerships. This role deepened my passion for diversity, equity, and inclusion while strengthening my leadership and nonprofit management skills.
Founder/President
Koos Marketing, LLC
Dec 2011 - March 2016
Provided comprehensive marketing consultative services, specializing in brand strategy, marketing automation and communications, market research, SEO/SEM, and promotional planning. I collaborated with clients to develop tailored marketing solutions, executed campaigns to enhance brand visibility, and analyzed market trends to drive strategic decision-making.
