I’m Christel Koos, a digital business leader with over a decade of experience transforming ideas into action through technology, innovation, and collaboration. I specialize in leading global, enterprise-scale digital initiatives that drive measurable business value, elevate experiences, and create operational efficiency.

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My career blends expertise across digital strategy, marketing technology (MarTech) ecosystems, AI-driven automation, and data analytics - enabling organizations to modernize how they work and make smarter, faster decisions. Known for my hands-on, down-to-earth leadership style and ability to bridge business and technology, I’m passionate about building solutions that empower teams, simplify complexity, and fuel sustainable growth.

Strategic Highights

• Digital Innovation, Automation & AI
  Championed the integration of AI and automation across digital operations, building intelligent frameworks and ethical-use standards that improved efficiency and empowered smarter decision-making. Developed internal Copilot agents, chatbots, and predictive analytics models that streamlined workflows, reduced manual effort, and accelerated insights across global teams.

• Learning Management System (LMS)
  Spearheaded the design and global implementation of the organization’s first external LMS - creating a unified, scalable learning platform that advanced global training strategy and improved learner engagement companywide.

• Digital Education & eLearning
  Developed and launched the company’s first Plasmapheresis & Apheresis eLearning suites, achieving 100,000+ logins and a 99% learner approval rating in year one. Established new digital learning standards that elevated global scalability and compliance readiness.

• Video & Media Strategy
  Directed the production and deployment of a comprehensive training video library for the American Red Cross, delivering on-demand educational access that enhanced workforce readiness and operational efficiency.

• Webinar Enablement
  Created a centralized webinar training portal during the COVID-19 pandemic, ensuring business continuity and maintaining a 98% approval rating while significantly reducing travel and training costs.

• Digital Experience & Web Development
  Led strategy, design, and deployment of new digital properties for key business segments (Blood Center, Plasma, Hospital), managing Sitecore 10 CMS development and hands-on content authoring to deliver a cohesive, high-performing digital experience.