• Master of Business Administration (MBA)
• Certified Project Management Professional (PMP)
• Lean Six Sigma Green Belt (LSSGB)
• Google AI Certified
• HubSpot Digital Marketing Certified
About me
I’m Christel Koos, a digital business leader with over a decade of experience delivering strategic digital solutions that drive business value, enhance customer experiences, and optimize resources. My career includes leading global, enterprise-wide initiatives, managing complex MarTech ecosystems, and fostering collaboration across cross-functional teams, including C-level executives.
As a natural go-getter, I thrive on solving business challenges with innovative, data-driven strategies. My expertise spans MarTech platform management, automation, and analytics, allowing me to align marketing technology with broader business objectives to accelerate growth. From website management and content strategy to digital applications and training solutions, I bring a unique combination of creativity, technical proficiency, and project management excellence to every initiative.
Notable Accomplishments
-
Developed External LMS: Designed and launched the company’s first-ever external Learning Management System (LMS) in company history, providing a scalable, user-friendly platform that was rolled out globally to over 10,000 users and continues to grow. This groundbreaking initiative transformed how training is delivered, creating a centralized hub for learning that supports the company’s global education and development objectives.
-
Pioneered Plasmapheresis & Apheresis eLearning: Launched the company’s first-ever eLearning suite with over 100K logins in 3.5 years and a 99% approval rating.
-
Launched COVID-Responsive Webinar Portal: Conceptualized and launched a Webinar Training portal, earning a 98% approval rating while reducing travel-related costs.
-
Introduced First Business Unit Websites: Oversaw the development of the company’s first Blood Center, Plasma, and Hospital business unit websites, serving as both project manager and development team member using Sitecore 10 CMS.
-
Launched the American Red Cross Video Library: Led the production and development of a training video library for a key customer, optimizing access to helpful on-the-job resources.
Experience
SENIOR DIGITAL MANAGER (GLOBAL)
Haemonetics
May 2021 - Jan 2025
Identified organizational challenges and implemented strategic digital solutions to drive value, improve customer experience, streamline systems, and foster a more efficient use of resources. Reinvented business processes, leveraging technology, to digitally transform business performance. Led the strategy, development, and execution of digital technologies, projects, and marketing programs, with a focus on MarTech innovation and automation to enhance efficiency. Managed global digital initiatives, oversaw cross-functional teams and vendor partnerships, and leveraged data analytics to drive business insights. Additionally, collaborated with key stakeholders across commercial, legal, and compliance teams while managing department budget to optimize digital performance and growth.
BOARD OF DIRECTORS
Project Pride
Nov 2023 - Oct 2024
Played an active role in advancing the non-profit's mission to foster inclusivity, advocacy, and community engagement. I collaborated with fellow board members to develop strategic initiatives, onboard digital solutions to maximize efficiency, enhance fundraising efforts, and expand outreach programs that supported the region's LGBTQ+ community. My experience included public speaking, event planning, stakeholder engagement, and working with local businesses and organizations to create meaningful partnerships. This role deepened my passion for diversity, equity, and inclusion while strengthening my leadership and nonprofit management skills.
DIGITAL MANAGER (GLOBAL)
Haemonetics
June 2018 - May 2021
Led cross-functional initiatives to address global organizational challenges, implementing strategic digital solutions to drive business value, enhance customer experience, and optimize resources. Developed and executed digital strategies in collaboration with key stakeholders, improving operational workflows and integrating MarTech solutions for greater efficiency. Leveraged data-driven insights to inform decision-making and ensure alignment between digital transformation efforts and business objectives. Focused on streamlining systems and fostering innovation to create a seamless and effective global digital ecosystem.
PRODUCT TRAINER & DIGITAL INSTRUCTIONAL DESIGN
Haemonetics
Jan 17 - June 2018
Combined technical training, instructional design, and digital learning development to enhance user adoption and product proficiency. Developed and managed the creation of the company's first suite of plasmapheresis elearning courses, which included vendor management, corporate marketing design, and cross-functional collaboration whilst conducting technical training sessions in the field and at corporate facilities.
PRODUCT TRAINING SPECIALIST
Haemonetics
March 2016 - Jan 2017
Delivered product training both internally and externally while assisting in the development and design of technical training curriculum for plasmapheresis device repair and maintenance. Worked closely with subject matter experts to maintain validity of technical content and updated accordingly.
PRESIDENT
Koos Marketing, LLC
Dec 2011 - March 2016
Provided comprehensive marketing consultative services, specializing in brand strategy, marketing automation and communications, market research, SEO/SEM, and promotional planning. I collaborated with clients to develop tailored marketing solutions, executed campaigns to enhance brand visibility, and analyzed market trends to drive strategic decision-making. Additionally, I oversaw all aspects of business operations, including client relations, project management, and the development of marketing materials, ensuring the delivery of high-quality results that met clients’ goals and objectives.
Education
August 2009 - June 2012
MBA: MASTER OF BUSINESS ADMIN
Webster University
August 2005Â - May 2009
BBA: BACHELOR OF BUSINESS ADMIN
Northwood University
Dual Major: Marketing & Management
April 2022
PMP® CERTIFIED
Project Management Institute
Skills
MARTECH MANAGEMENT
DIGITAL STRATEGY & LEADERSHIP
PROJECT/PROGRAM MANAGEMENT
DIGITAL UX DESIGN DIRECTION
WEB ADMIN & DEVELOPMENT
Additional skills and certifications can be viewed on my resume.